projects

A strategic communications project supporting the MOU announcement between a global manufacturing company and a regional hospitality management group, positioning the brand as the preferred smart-building technology partner for connected, sustainable hotel portfolios. Estimated long-term opportunity potential: $5M to $10M or more.

A regional sales and partner enablement program designed to build solution-selling capability and technical design confidence for integrated security systems, generating over $500K in influenced pipeline across the channel.

A high-impact 360° campaign to launch a new air conditioner lineup in the Egyptian market, built around three powerful pillars: ice-cold performance, 60% energy savings, and a 10-year warranty. The campaign spanned digital media, social platforms, out-of-home billboards, and influencer partnerships turning a seasonal product into a year-defining purchase decision for Egyptian families.

A 360 degree integrated campaign to launch a new Turkish coffee machine in the Egyptian market, built around two compelling promises: perfect foam every single time and a consistently perfect flavor. The campaign combined digital media, social platforms, out-of-home billboards, and influencer partnerships to turn a daily ritual into a powerful purchase reason for coffee-loving Egyptian households.

A 360° integrated campaign to launch a new steam-based washing technology in the Egyptian market combining digital media, social platforms, out-of-home billboards, and influencer marketing to drive awareness, consideration, and sales for a global electronics brand.

A 360° consumer campaign for Beko's Harvest Fresh technology, promoting freshness preservation through farm-to-table storytelling across digital, social, and in-store channels.

Redesigned how a multi region commercial organization captured, analyzed, and acted on customer, campaign, and sales intelligence, transforming fragmented reporting into a single decision making system used by marketing, sales, and executive leadership.

Redesigned the demand generation and attribution ecosystem for a multi region B2B organization, turning disconnected campaign activity into measurable pipeline growth.

Designed an AI driven workflow that transformed partner fund audits from a manual operational burden into a scalable compliance engine.

Built a repeatable go to market framework that enabled faster, more consistent product launches across emerging markets.

Reimagined the retail product education experience by replacing static print materials with measurable digital engagement.